Amul (अमूल) Verghese Kurien Success Story In Hindi | Motivational Life Story | Room of thought✌
Bio:-Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.
Formed in 1950, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk producers in Gujarat.
The white revolution was spearheaded by Tribhuvandas Patel under the guidance of Sardar Patel and Verghese Kurien. As a result, Kaira District Milk Union Limited was born in 1946. Tribhuvan das became the founding chairman of the organization which he led till his last day of his life. He hired Dr. Kurien three years after the white revolution. He convinced Dr.Kurien to stay and help with the mission rest was history in the dairying industry.
Amul spurred India’s White Revolution, which made the country the world’s largest producer of milk and milk products. In the process Amul became the largest food brand in India and has ventured into markets overseas.
Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30 years (1973–2006), is credited with the success of Amul. Amul products are now available in more than 60 countries in the world.
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