Startup Success Stories: Plum.IO’s Pivot Moment


Startups need to be innovative, versatile, and flexible to adapt and survive in a fast-paced market. The PIVOT Series tells the success stories of entrepreneurs who turned challenges into opportunities.

Caitlin MacGregor, CEO and co-founder of Plum.IO, faced challenges around launch time when their team realized their user experience was too complex. That’s when she had her lightbulb moment.

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